At The Deva & Dragon, we are committed to protecting your privacy and ensuring you have a positive experience on our website. This policy outlines our practices for collecting, using, maintaining, and disclosing information collected from visitors to devaanddragon.com.
By using our website, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Personal Information
We collect personal information that you voluntarily provide to us when you:
- Subscribe to our newsletter or email list
- Fill out a contact form
- Leave a comment on our blog
- Participate in surveys or promotions
- Request our free travel guides or resources
This information may include:
- Name: Your first and last name
- Email address: To send newsletters, respond to inquiries, and deliver requested content
- Location: Country or city (optional, to provide relevant travel recommendations)
- Travel preferences: Optional information you share to help us personalize content
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing behavior through cookies and similar technologies:
- Browser type and version: Chrome, Safari, Firefox, etc.
- IP address: To understand geographic traffic patterns
- Device information: Desktop, mobile, tablet
- Pages visited: Which articles and pages you view
- Time spent on site: How long you engage with our content
- Referral source: How you found our website (search engines, social media, direct link)
- Click data: Which links you click on our site
How We Use Your Information
We use the information we collect for the following purposes:
To Provide and Improve Our Service
- Deliver newsletters, travel guides, and requested content
- Respond to your inquiries and support requests
- Personalize your experience on our website
- Improve our content based on your interests and feedback
- Develop new features and services
To Communicate With You
- Send you updates about new articles and travel guides
- Notify you about changes to our services or policies
- Provide customer support
- Send promotional materials (you can opt out at any time)
For Analytics and Performance
- Analyze site traffic and user behavior
- Track which content performs best
- Understand which devices and browsers our visitors use
- Identify technical issues and improve site performance
For Marketing and Advertising
- Display relevant advertisements based on your interests
- Measure the effectiveness of our marketing campaigns
- Promote our travel guides and content to relevant audiences
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small files stored on your device that help us provide a better experience.
Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Required for the website to function properly (e.g., remembering your cookie preferences) | Session / 1 year |
| Analytics Cookies | Track how you use our site to help us improve (Google Analytics) | 2 years |
| Marketing Cookies | Track your activity to show you relevant ads on other websites | 1-2 years |
| Preference Cookies | Remember your settings and preferences (e.g., language, region) | 1 year |
Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block third-party cookies
- Block cookies from specific websites
- Block all cookies
- Delete all cookies when you close your browser
Note: If you disable cookies, some features of our website may not function properly, and your experience may be limited.
Third-Party Services
We use various third-party services to operate our website and provide our services. These third parties may collect and process your information according to their own privacy policies.
Analytics Services
- Google Analytics: We use Google Analytics to understand how visitors interact with our site. Google Analytics collects information such as how often users visit, what pages they visit, and what other sites they used before coming to ours. View Google's Privacy Policy
Email Marketing
- ConvertKit (Kit.com): We use Kit (formerly ConvertKit) to manage our email subscribers and send newsletters. When you subscribe, your email address and name are stored on Kit's servers. View Kit's Privacy Policy
Advertising and Affiliate Networks
We participate in affiliate marketing programs and may display advertisements. These services may use cookies and other tracking technologies:
- Amazon Associates: We earn commissions from qualifying purchases made through our Amazon links. View Amazon's Privacy Policy
- Google AdSense: We may display advertisements served by Google. View Google's Privacy Policy
- Travel Affiliate Networks: We may partner with hotel booking sites, tour operators, and travel services. When you click on these links, the affiliate partner may collect information about your visit and booking.
Social Media
Our website includes social media features such as share buttons for Facebook, Twitter/X, Instagram, and Pinterest. These features may collect your IP address and which page you're visiting, and may set cookies. Social media features are hosted by the respective social networks.
Important: We do not control how third parties use your information. Please review their privacy policies to understand their practices.
Affiliate Links and Disclosure
The Deva & Dragon participates in various affiliate marketing programs. This means that if you click on certain links on our website and make a purchase, we may earn a commission at no extra cost to you.
How Affiliate Links Work
When you click on an affiliate link on our site:
- You are redirected to the merchant's website (e.g., a hotel booking site)
- A cookie is placed on your device to track your session
- If you make a purchase, we receive a small commission
- The price you pay is the same as if you went directly to the merchant
Our Commitment
We only recommend products, services, and destinations that we genuinely believe will benefit our readers. Our editorial content is never influenced by affiliate relationships. We maintain full editorial independence and always disclose when content includes affiliate links.
Transparency: We earn commissions from affiliate partners to support this free travel resource. This helps us continue creating valuable content for travelers visiting the Welsh-English Borderlands.
Data Security
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it:
Security Measures
- SSL Encryption: Our website uses HTTPS/SSL encryption to secure data transmission
- Secure Servers: Personal information is stored on secure servers with restricted access
- Regular Updates: We keep our software and security measures up to date
- Limited Access: Only authorized personnel have access to personal information
- Third-Party Security: We work only with reputable service providers who maintain strong security standards
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law.
- Email subscribers: Until you unsubscribe
- Contact form submissions: 3 years
- Analytics data: 26 months (Google Analytics default)
- Cookie data: As specified in our cookie policy
Note: While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Your Rights (GDPR)
If you are a resident of the European Economic Area (EEA) or United Kingdom, you have certain data protection rights under the General Data Protection Regulation (GDPR):
Your Rights Include
- Right to Access: You can request a copy of the personal information we hold about you
- Right to Rectification: You can request that we correct any inaccurate information
- Right to Erasure: You can request that we delete your personal information ("right to be forgotten")
- Right to Restriction: You can request that we limit how we use your information
- Right to Data Portability: You can request a copy of your data in a machine-readable format
- Right to Object: You can object to our processing of your personal information
- Right to Withdraw Consent: You can withdraw your consent at any time
How to Exercise Your Rights
To exercise any of these rights, please contact us at privacy@devaanddragon.com. We will respond to your request within 30 days.
Unsubscribing from Emails
You can unsubscribe from our marketing emails at any time by:
- Clicking the "unsubscribe" link at the bottom of any email
- Emailing us at unsubscribe@devaanddragon.com
- Updating your preferences in your email settings (if applicable)
Children's Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information from our records.
International Data Transfers
Your information may be transferred to and maintained on servers located outside of your country, state, province, or other governmental jurisdiction where data protection laws may differ.
If you are located outside the United Kingdom and choose to provide information to us, please note that we may transfer your data to the UK, United States, or other countries and process it there.
We take appropriate steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make changes:
- We will update the "Last Updated" date at the top of this page
- We will notify you via email if the changes are significant (if you're subscribed)
- We may display a prominent notice on our website
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Questions About This Policy?
If you have any questions about this Privacy Policy, how we handle your personal information, or wish to exercise your rights, please contact us:
The Deva & Dragon
Email: privacy@devaanddragon.com
Response Time: Within 48 hours
Legal Entity: The Deva & Dragon
Website: devaanddragon.com
Email: info@devaanddragon.com
Governing Law: This Privacy Policy is governed by the laws of the United Kingdom
Last Updated: February 26, 2025